Drama Units and Activities
Publicizing a Play
Unit(s): Fundamentals of Play Production
Purpose:
To improve students' understanding of publicizing a play
Objective:
The students will be able to identify the jobs of the publicity crew and will design a logo for a play production.
Materials:
- Drama Projects books for class
- Handouts with questions and logo assignment (see attachment)
- Blank paper, colored pencils, colors
Procedure:
- Have the students answer the questions out of the Drama Projects book, p. 208.
- Follow this with a discussion of how publicity is used in areas the students are familiar with, such as movies, music, etc.
- Discuss the use of logos on products.
- Complete the designing a logo assignment included on the handout.
Publicizing a Play
Drama Projects Page 208
- What does the business manager for a show do?
- Explain in detail what the publicity crew does.
- What information should be included on a ticket for a show?
- What information does the title page of a program include?
- How should the cast members' names be listed in the program?
- What kind of information should the back of the program contain?
- What information can you include for advance publicity?
Designing a Logo
A logo is a design that is used to publicize a play. It is printed on posters, T-shrits, flyers, and programs. A logo includes a picture that is representative of the play, and it also includes the name of the play written somewhere in the picture. After looking at several examples of logos, you are to:
- Make up a title for a play. Explain what it is about in one or two sentences.
- Design a logo for your play, including the title of the play.
- Color your logo
An example follows.
