One a week would be good. One a month would be better than nothing.

   Any caring journalist with a regular newspaper column or media personality with a regular broadcast forum should stay on point and write with regularity in criticizing black gangsta rappers in the wake of the Don Imus-Rutgers fiasco.

   It's time to take the campaign to the next level. So pick a figure for number of commentaries in print and broadcast.

   Bill O'Reilly, host of Fox News Channel's ``The O'Reilly Factor,'' announced last week that he would be watching Snoop Dogg, Ludacris and 50 Cent. And we know how the fiery O'Reilly is when he's attached to a cause; he's stuck on it like superglue. (His colleague, Geraldo Rivera, found that out recently.)

   Well, it's time the rest of us became glued in, too. The media often act like hit-and-run drivers when covering major events, you know hit the big story then dash off like Ben Johnson on steroids to the next hot spot.

   As Dr. Martin Luther King Jr. said in the 1960s, ``Now is the time.''

   As Malcolm X said in the 1960s, ``Make it plain.''

   It's plain that if Imus must go, then so should the gangsta scoundrels.

   The gangstas clearly are on the hot seat, at least for now. And the rest of us are in the vortex.

   But the fear here is that this issue of vileness in rap music will dissipate with the passage of time. Many in the media may say, ``Well, the story is getting old,'' or ``Who cares anymore'' or ``Let it go for now.''

   Well, tell that to the mothers and fathers who wish they could stuff cotton in their children's ears when they hear gangsta lyrics of misogyny, violence, racial epithets and crime from blaring car stereos or television music videos.

   In 1993, actor-director-comedian Robert Townsend, known for his clean comedic touch, admonished us about the global dangers of gangsta rap during his monologue at the National Association of Black Journalists convention in Houston. Townsend, who attended the convention that year to promote his movie ``Meteor Man,'' spoke of seeing and hearing negative portrayals of black folk in foreign countries because of gangsta rap's infiltration into those nations, such as when he heard young people rapping and using the N-word.

   The next day in Houston, actor Tim Reid (remember ``Venus Flytrap'' from the TV show ``WKRP in Cincinnati'') during a panel asked the black women in the audience how could they allow the gangstas to speak in such denigrating terms about women, then he challenged them to take a stand.

   The aforementioned anecdotes occurred 14 years ago.

   Now look where we are.

   A man (Imus) has lost his job and the two Roving Reverends of Recompense, Al Sharpton and Jesse Jackson, are in their rabble-rousing element. And a dangerous and delinquent subculture is slowly, but surely, seeping into the mainstream. Which means we will all be sorry for it at some point (just look at Imus and his show.)

   But has anyone even begun to speak about solutions to this malady above the fray of loudmouths and din of nonsensical noise?

   One helpful aid would be to make classes on ``hate language'' mandatory in the public school systems, beginning with the elementary grades. Why in school?

   Because it's obvious that some parents aren't doing their jobs.

   Another solution would be to extend the advertising-corporate sponsor impact started during the Imus flap. When the advertisers of Imus' show abandoned him, the rest was history. Therefore, anyone caught or seen doing business with record companies that produce the inhumane gangstas should be targeted. If Pepsi or Coca-Cola, for instance, is a sponsor of a gangsta rap concert, then Pepsi or Coca-Cola would be a boycott target.

   If Snoop Dogg, and his illiterate, foul mouth, is seen as a pitchman in any more television commercials, then that product automatically should be boycotted by a reasonable public. Can you believe, in 2005, that Chrysler actually used Snoop Dogg as a pitchman with its former chairman of the board, Lee Iacocca, in TV commercials?

   The next obvious question is what was Iacocca thinking? This is the same Dogg who has had a history of brushes with the law, most recently felony drug and gun charges.

   As we saw with the Imus Imbroglio, money talks clearly and loudly.

   So pass that torch to the anti-gangsta campaign.

   Now is the time; it's very plain.

   And pick a figure.