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   Malco Theaters, Inc is pleased to again be a partner in the National “Gold Heart Campaign” to benefit The Variety Club. The annual national campaign has the support of top motion picture distributors, entertainment companies and over 1500 theaters worldwide.  

   This unique fundraising program centers on the sale of a Gold Heart Pin - a symbol of love, hope and The Variety Club, one of the oldest and largest children’s charities in the world. The Variety Club is an organization that is devoted to helping underprivileged and physically challenged children. Malco Theaters is excited to support such a wonderful organization that makes a difference in a child’s life every day. 

   From Feb. 1 to 28, moviegoers will be able to purchase the collectible Eragon Gold Heart pins for $2 each at any local Malco Theater in Tennessee, Arkansas, Mississippi, Kentucky and Missouri. All of the money raised will go directly to U.S. Variety Club to be distributed to various children’s organizations within the local theater’s community.  

   Past recipients include LeBonheur Children’s Hospital, Arkansas Children’s Hospital, Blair E. Batson Children’s Hospital (Jackson, Miss.), the Shriners, the United Cerebral Palsy Foundation and other organizations dedicated to helping children. 

   The Variety Club of Memphis - Tent 20 was chartered September 30, 1938 by a group of showmen lead by M.A. Lightman, Sr., founder of Malco Theaters. Mother’s Milk Bank became the first charity and was credited with saving the lives of many babies whose mothers were unable to supply them with proper nourishment. An International Award was presented to Tent 20 in Memphis for this project.  

   Since that time, The Variety Club of Memphis has raised millions of dollars for over 100 Mid-South children’s charities. Tent 20’s primary goal is to raise the money needed to provide services, medical help and/or equipment to improve the quality of life for underprivileged and physically challenged children.  

   The organization consists of a paid membership of 450 area business professionals who donate their time and efforts to children in need through monthly fundraisers, and they are an excellent example of people who get involved in their community. 

   Malco Theaters is the nation's 14^th largest theater circuit, operating 35 sites with over 300 screens in five mid-southern states. Headquartered in Memphis, Tenn., Malco Theaters is a fourth generation company that has remained family-owned and operated for more than eight decades. 

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