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Courtesy of Malco Theaters MEMPHIS, Tenn. - In keeping with annual tradition, Malco Theaters presents “Wrapped with Love” for the continued research of childhood diseases at Memphis, Tenn.’s, own St. Jude Children’s Research Hospital. This program, in its ninth year, kicks off Thanksgiving Day Nov. 23 and runs through Christmas Eve at all 35 Malco Theater locations in Tennessee, Arkansas, Missouri, Kentucky and Mississippi. Theater employees will sell the bows for $1 each, and the bows are hand-made from actual film. Each bow is made of about 24 frames, which is about one second of a movie. The sound for each movie is encoded on the edge of the film and appears green. It’s believed these bows may eventually be collectors’ items if the film industry progresses into digital technology. As the materials and volunteer production hours for the bows are donated, there is no cost to Malco Theaters or to promotional partners Tennant Printing and Hankinson Design; the true beneficiary is St. Jude Children’s Research Hospital. In a joint effort for this cause, patients of St. Jude and their families participated in the creation of the bows at the hospital. During the activity, reels of movie trailers were cut, stapled and sealed with a special sticker that reads, “Wrapped With Love... To Benefit the Kids of St. Jude.” “Malco has been an avid supporter of St. Jude for many years,” says Malco Theaters Vice-President Bobby Levy. “We are happy to do what we can for the families of St. Jude.” Since 1999, Malco Theaters have raised over $200,000 for St. Jude. Over 50,000 bows were sold during the 2005 Wrapped with Love campaign and this year’s goal is to best last year’s totals.
Malco
Theaters is headquartered in Memphis, Tenn., and is fourth-generation
family-owned and operated. Malco operates over 300 screens at 35
locations in 5 states across the mid-south. Have a comment? Please e-mail us. ŠThe Voice 2006 Revised 01/13/2008 03:19:54 PM — http://www.uamont.edu/Organizations/TheVoice/4_10/malco.htm |
