Topping the News
Movies Seldom for College Crowd
|File Photo by Katy Murray|
Just Ask! - Community businesses such as the Hollywood
Cinema offer discounts for UAM students.
The Hollywood Cinema, located on Dearman Drive, is
Monticello's only movie theater.
Many students from the University of Arkansas at
Monticello have complained that the movies do not appeal
to the college age group.
"They don't seem to know the population and what would go
over real well," said Jesse Davis, a 24-year-old UAM
alumni and current resident of Monticello.
Manager Tim Mullenax said the theater does not get a lot of
independent films or art house movies, which generally
interest the college age group, because the sales do not
compare to comedy and action movies.
Mullenax offered this example to show the difference of sales based
on movie genres:
"Syriana," a political epic about the state of the oil industry, showed
for a week at Hollywood Cinema and only sold about 200
seats for the whole week. "Madea's Family Reunion," a
comedy about a pistol-packing grandmother, who helps her
love-troubled niece, sold out, pulling in a lot more
money than "Syriana."
Mullenax said, "The movie industry is a business. We have to focus
on the bottom line."
The Hollywood Cinema buyer, Jeff Kaufman, picks the movies a week in
advance. Mullenax said every Monday they know the movies
the theater will show for the week.
"We try to have at least one kid's
movie and at least one movie for adults," Mullenax said.
"We try to appeal to the mass."
For a listing of current movies playing at Hollywood Cinema, call
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ŠThe Voice 2006
02:09:04 PM http://www.uamont.edu/Organizations/TheVoice/3_19/movies.htm