JOUR/SPCH 2223
Intro to Mass Communication

9:40 - 11 a.m., TR, Wells Hall Room 108

COMM-STOP e-MEDIA SYLLABUS SCHEDULE

Your responsibility includes everything here and in the General Class Policies. Read both, then sign the contract and return by the third class meeting if you intend to stay in the class. If you have questions, consult the syllabus then consult me. Ignorance will not save you points.

General Class Policies Index:  ETHICS || FEEDBACK || e-MAIL || WebCT || DEADLINES || ATTENDANCE || ELECTRONIC DEVICES || ACCOMMODATIONS

Syllabus Index: DESCRIPTION || TEXTS || GRADING || MEDIA JOURNAL || GROUP PROJECT || EXTRA CREDIT || SCHEDULE

PREREQUISITES

  • An interest in whether you use media or if media use you
  • Working knowledge of the Internet and e-mail
COURSE DESCRIPTION

   This course examines the impact of the following media on the individual and society: books, newspapers, magazines, film, radio, TV and the Internet. It also analyzes how public relations and advertising in the mass media shape consumer perceptions and behaviors.

TEXTS AND SUPPLIES

  • Baran, Stanley J. Introduction to Mass Communication: Media Literacy and Culture, (6th ed.).
  • Newspaper and newsmagazine of your choice; FREE New York Times available on campus
  • A good collegiate dictionary
  • Electronic storage device of your choice to save your copy of assignments, i.e. it's your responsibility to make sure you've got the backup!
Syllabus Index: DESCRIPTION || TEXTS || GRADING || MEDIA JOURNAL || GROUP PROJECT || EXTRA CREDIT || SCHEDULE

GRADING

   Expect deductions for spelling and grammar errors for every assignment. Receive grades for in-class and out-of-class writing assignments; current events and reading quizzes; and attendance and class participation. Read chapters and work on assignments prior to each class meeting. Assignments are due by the beginning of class on the date listed in the schedule.

ASSESSMENTPOINTS
WebCT Homepage50
Quizzes100
Media Journal150
Midterm200
Group Project 200
Final200
Class Participation100
TOTAL1,000
PERCENTAGE
TOTAL POINTS
LETTER GRADE
90A
80B
70C
60D
LessF

CLASS PARTICIPATION

   As noted in the grading scale, you'll receive 100 points for class participation, which includes good listening and discussion skills, an open attitude to learning, attendance, effort, professional attitude, making a WebCT homepage, attending midterm conferences and working with your group on the group project. Due to the subjective nature of this grade, I suggest getting all the points available here as I'll assign these points at my discretion otherwise.

STUDENT LEARNING OUTCOMES

   After taking this course, the student will have a more thorough understanding of the practices and importance of mass media, its form and operation as well as its role and influence in our society.

Syllabus Index: DESCRIPTION || TEXTS || GRADING || MEDIA JOURNAL || GROUP PROJECT || SCHEDULE

MEDIA JOURNAL

   To understand how media impacts you and those around you, you will write three essays worth 50 points each for your media journal grade. Each essay should be typed and double-spaced. Grades will reflect attention to detail and specific examples.

Generational Media Differences

   Spend at least half a day — 12 hours — observing media use of someone from a different generation (e.g. your grandmother, parents, etc.) and try to discern how/why their values are different from yours, i.e. how does the difference in media use make you different from them? How does media choice affect knowledge of an issue? What media do you use that they don't? Vice-versa? Are you going to different places to get the same information? Why? How did you feel about the assignment and the outcome? Any surprises?  

You and the Media

   Keep a journal for 21 days to know your true media self. Bring it to Tuesday classes. Use the template provided in WebCT to record your media consumption at any time in terms of:

  • Date and Time of day
  • Activity (i.e. what did you watch/see/hear?)
  • Duration or length of activity
  • Reason/purpose for using medium (entertainment, filler, information, etc.)
  • Reactions to the consumption (i.e. did you like it or not? Why?)

   Instead of trying to remember what media you used that day, record it as you consume it or as it consumes you! Record EVERY media activity, including but not limited to:

  • waking to a clock radio or cell phone
  • listening to your favorite dee-jay, Mp3s, CDs or radio station in your car
  • reading magazines, comics, books and newspapers
  • using the Internet
  • watching movies, DVDs or television
  • playing video games.

   Following the completion of 21 days, read through your entire journal. Write an essay describing your patterns of individual media use and any changes in your media consumption. What have you learned about your media behavior? What do your media choices say about:
  • you?
  • your family?
  • your peers?
  • your residence (i.e. where you live)?
  • your occupation?
  • your hobbies?
Life Without Media

   Spend an entire day — 24 hours — without any media consumption. (Note: This does not include academic text books; I'm talking about media you CHOOSE to consume.) Consciously remove all forms of media from your day. If your friends, family or significant other are unable to comply, spend the day away from them too! Live events do not count, i.e. you can go to a concert, sporting event, etc.
   At the end of the day, detail your experience with specific examples from the day. What did you do instead of consuming media? How difficult or easy was it to live without? ("Hard" describes a surface, not an experience.) What did you miss? What did you not miss? What effect does media deprivation have on you and your social contacts? How did you feel about the assignment and the outcome? Any surprises? 
   Finally, describe your reactions to the three-part media journal. What have you learned about your consumption habits?  Rate yourself on a scale of 1 to 10, with 1 indicating you're controlled by media and 10 indicating you control your media use. Why did you rate yourself that way? How do you plan to approach media in the future? Would you recommend someone else take this course? Why?
 

Syllabus Index: DESCRIPTION || TEXTS || GRADING || MEDIA JOURNAL || GROUP PROJECT || EXTRA CREDIT || SCHEDULE

GROUP PROJECT

   Split into groups of three or four to lead discussions of an issue listed below and chosen by the group:

  • Patriot Act provisions related to media
  • media violence
  • Censorship of books, music, art, video
  • Globalization and the loss of cultural identity
  • Muckraking
  • Effects of media consolidation
  • Media coverage of war
GROUP GRADING

Research: Assess at least 15-20 sources. Provide a tentative bibliography within two weeks of the assignment. This research provides the basis to develop your group's presentation, five-page paper and final bibliography in MLA style. Prepare two true/false and three multiple-choice questions about your topic. While you'll use them to guide the group's presentation, the questions qualify for potential inclusion on the final exam.

The group will receive up to 80 points for the paper/outline/bibliography and test/discussion questions.

Presentation: Groups will split to represent both sides of the issue. Each side presents a creative, timed five-minute presentation (for a total of 10 minutes). Unlike a debate, sides will not be evaluated as "winners" or "losers." The group then leads a timed 15-minute discussion on the issue. Instead of continuing to advocate your positions, allow the class members to speak. (This may be difficult when you're committed to a position). 

The group will receive up to 80 points for the presentation, stimulating discussion and keeping the discussion on topic, e.g. when someone asks a question, find out what the class thinks about it.

INDIVIDUAL GRADING - To ensure each member of the group participates, group members will evaluate their peers. On presentation day, make a form as below and submit it in an envelope to assure confidentiality. Failure to hand in a form results ZERO points regardless of the scores earned from other group members. Late forms will not be accepted.

Each individual will receive up to 40 points for participation in the group project after tallying forms listing each member's name in alphabetical order (including yourself), e.g.
NameDependabilityWillingness to WorkQuality of Work
Andrews12/168/126/12
Bookout13/1610/129/12
Macy16/1612/1212/12

Defections/Dismissals

   Individuals can defect from a group ONLY ONCE. Reasons may include disagreement about topic selection or clash of wills. Individuals must notify the group's leader and the instructor in writing immediately after he/she obtained written permission to join another group.

   A group may dismiss an individual with a written petition to the instructor signed by more than 50 percent of the group members. Acceptable justifications for the petition include consecutive absences from group meeting for two times or more, failure to turn in the agreed assignment during the meeting, or bad attitudes toward group members during group meetings.

   The individual fired must find a group that allows him/her to join and notify the instructor in writing within one week of the dismissal. Failure of such notification results in an automatic zero. If unable to find a group, an individual project may be submitted for a 10 percent grade deduction. An individual project requires the individual to both prepare the research and argue both sides of an issue: no small feat!

Syllabus Index: DESCRIPTION || TEXTS || GRADING || MEDIA JOURNAL || GROUP PROJECT || EXTRA CREDIT || SCHEDULE

Extra credit — receive up to 70 points once per semester no later than the 13th week of the semester by either:

  • publishing in the Voice or the Foliate Oak.
  • reading and reviewing a journalism novel.
  • watching two of the following movies, then writing a comparison/contrast essay. Essays must be approved prior to acceptance.
    1. "Fahrenheit 451," "All the President's Men," "Good Night and Good Luck," "Capote" or "The People vs. Larry Flynt." Compare and contrast in terms of media and Constitutional rights.
    2. "The Killing Fields," "Deadline" (a.k.a. "Witness in the War Zone"), "Good Morning Vietnam" or "Full Metal Jacket." Compare and contrast depictions of media during wartime.
    3. "Quiz Show," "The Insider,""Good Night and Good Luck" or "Network." Compare and contrast depictions of ethical dilemmas in media.
    4.  "All the President's Men," "The Paper," "Absence of Malice," "Citizen Kane" or "Deadline USA." Compare and contrast depictions of the role or purpose of a newspaper in society. 
    5. "Good Night and Good Luck," "Network," "Anchorman: The Legend of Ron Burgundy," "Up Close and Personal," "Deadline," "News at 11" or "Broadcast News." Compare and contrast depictions of the role or purpose of television news in society.
    6. "EdTV" and "The Truman Show." Compare and contrast the impacts of reality television as depicted by the main characters.
    7. "The Gods Must be Crazy" and "The Night That Panicked America" (1975) OR "In Cold Blood" and "Capote." Compare and contrast how culture influences society in the two films.

    If you don't understand something in this Web note, please e-mail Dr. Sitton.

    COMM-STOP e-MEDIA SYLLABUS SCHEDULE

    ©Ronald W. Sitton 2009
    Revised 110209 — http://www.uamont.edu/FacultyWeb/sitton/crz/mcom.html